{"title":"M.C. Pressure","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eIn 2014, I realized that printmaking was the missing component digital design lacked. That's when I started M.C. Pressure. Back then, we were a small press on a table in my roommate’s kitchen. Since then the company has grown: acquiring new presses, expanding the line, and collaborating on several custom pieces. The process of letterpress starts with an idea. We'll sketch an idea and then transfer it to a digital format. That digital file then becomes a printing plate. We’ll put the plate onto the press and let the machine work its magic. The machines rollers will ink the plate, moves the paper into the press, and debosses the design into the paper. This creates a texture that is exclusive to letterpress. Another printmaking process we offer is Hot Foil Stamping we have a Heidelberg GTP from 1972, and it’s a beast. This technique parallels letterpress. The machine heats up a copper die and then presses the design into foil and lays it into the paper. Foil allows for color to pop. Foil stamping allows for light colors to appear on dark paper. Printmaking feels special in that it allows for a handmade touch. The old technology of the presses combines with new graphic design techniques. This pairing creates something that feels one of a kind and is something that you will want to hold onto.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"youre-hot-foil-stamped-greeting-card","title":"You're Hot Foil Stamped Greeting Card","description":"\u003cp\u003e4.25” x 5.5” Foil Stamped Greeting Card Shiny Silver Foil on Soft-Touch Black Paper Matching Silver Envelope Included Packaged in a Clear Plastic Bag Our team prints each page on a 1972 Original Heidelberg Letterpress. Since letterpress is a hand-done process, each greeting card may vary from one another. © M.C. Pressure.\u003c\/p\u003e","brand":"M.C. 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